Seven direct-acquisition domains orbiting a central hub—anchoring the home-equity consumer journey end to end.
Strategic Objective
Build an impenetrable, seven-stage direct-acquisition engine that captures the full home-equity consumer journey—from first question to signed offer—under a single, coordinated domain portfolio.
Phase Architecture
The Seven-Stage Customer Journey
The central hub sits at the core; every acquisition domain is a spoke that feeds it.
Prepared for internal review — domain valuations and acquisition costs subject to diligence.